In the dynamic landscape of social media, RedNote (known as Xiaohongshu in China) has emerged as a pivotal platform, especially for...

Despite the recent outbreak of Covid-19 in a few cities, the 2022 Queen’s Day shopping festival continued to break records. On February...

Queen's Day has become an emerging shopping festival in China, It's a perfect opportunity for brands to raise their brand awareness.

As though Covid-19 has brought about a suspension to almost every business and a lockdown to almost everybody including the influencers,...

Short video (usually less than 5 mins in length) has become the leading content format on Chinese social media platforms. RED recently...

Last month, Bilibili and DT Caijng co-released the 2020 Video Trend Insight Report which indicated the overall trend that video platforms...

With its $4-billion-worth pre-IPO round, Perfect Diary has leaped to the top among all Chinese cosmetic brands. Chinese Marketer Doris...

In Alexandra Mondalek’s recent article, she talked about how influencers have long been at a disadvantage when working with brands...

As the U.S. Commerce Department announced Friday that the WeChat ban would take effect Sunday, individuals and businesses whose daily...

After almost three years of planning and waiting, Disney’s live-action Mulan has finally been released in Chinese movie theaters this...

With blurred lines between home-life and work-life during the COVID-19 quarantines, brands are placing new expectations on employees to...

Changing consumer tastes due to COVID-19 shift demand from luxury to athleisure in early 2020. COVID-19 and recent recessions have...

China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing. otivated by the earning...