→ OUR VISION
Kollective Influence is a cross-cultural marketing agency dedicated to connecting your brand with today’s global Chinese consumers.
Through innovative marketing tactics and channels, powered by authentic content and a rich network of Key Opinion Leaders (KOLs), we help brands navigate cultural and linguistic barriers to tell their stories consistently around the world.
→ OUR TEAM
With offices in California and China, Kollective Influence is strategically located in the cultural and economic capitals of the Pacific Rim, Our team of consultants provide a unique bi-cultural perspective in our approach to reach and engage global Chinese consumers.
→ U.S. OFFICE - LOS ANGELES
· Strategic Planning
· Client Services
· Research & Intelligence
· Talent Development
· Influencer Collaboration
→ CHINA OFFICE - SHANGHAI
· Public Relations
· In-Market Events
· Influencer Collaboration
· Social Media Operation
· Talent Development
· E-Commerce Operation (through partnership)
→ CHARLIE GU
President & Founder
A native Chinese from Shanghai, Charlie has a deep understanding of Chinese culture with key insights on the diversity inherent within the different segments of the Chinese community.
With over a decade of professional experience in cross-cultural marketing, Charlie has provided strategic counsel to over a dozen retailers, luxury brands, travel destinations, and cultural institutions. He is often quoted by media outlets such as South China Morning Post, Jing Daily, and the New York Times as a China market expert.
Charlie frequently speaks at trade conferences and education seminars on topics related to China market development and Chinese influencer strategy.
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→ PARTNERS AND CLIENTS
